Who Are We
We are a Wealth FinTech company dedicated to addressing the contemporary needs of consumers for easy, fast and trusted digital financial services. SmartWills emerged from a collaborative effort between financial advisors, planners, legal experts, and technology professionals.
SmartWills is our brand, designed to address the need for straightforward and affordable Will preparation, ensuring accessibility for individuals across all economic backgrounds. In late 2016, we embarked on an ambitious initiative to develop a Will-making platform powered by user-friendly technology, adaptable to both web and mobile environments. After nearly three years of meticulous planning, market research, and software development, we proudly launched our online will-making service in early 2019 in Malaysia. To cater to our growing clientele, we expanded our reach by establishing a branch office in Singapore in mid 2023.
Our Vision
We aim to be ASEAN’s most trusted and formidable Wealth FinTech group.
Our Values
CUSTOMER-CENTRIC
Designing and offering a platform with the end users in mind.
SUSTAINABLE
Prioritizing the environment, society and good governance in our business operations.
SHAREHOLDER-FOCUSED
Ensuring efficient use of financial resources to deliver sustainable returns.
Our Accolades
ISO CERTIFICATION
We were awarded the ISO 9001:2015 QMS Certification for “Provision of Online Will, Trust Consultation, Custody, and Estate Planning” on January 4th, 2022, by the prestigious QEC Certification of the UK.
CERTIFIED CONSUMER PROTECTION
We are also the ONLY Online Will Maker in Malaysia that has been awarded for Consumer Protection by World Consumers’ Protection Chamber of Commerce (WCPCC) and Majlis Tindakan Pengguna Negara (MPTN) Malaysia.
BIZTRUST ACCREDITATION
We are also the privileged Online Will Maker in Malaysia that has been accredited with SSM BizTrust Registration & Security & Privacy (LEVEL 3).
MIIPBA AWARD
We are the ONLY Online Will Maker in Malaysia that has been awarded for recognition given to the outstanding companies which have contributed to the intellectual property industry by Malaysia Influential Intellectual Property Brands Awards (MIIPBA).
THE MALAYSIA BOOK OF RECORDS
SmartWills has proudly entered into The Malaysia Book Of Records as the “First Online Wills Writing Company” in the nation to be honored with the prestigious ISO 9001:2015 Certification, exemplifying our commitment to excellence in estate planning services.
