Vision
To be ASEAN's most trusted and formidable Wealth FinTech group, driving innovation in digital estate planning.
SmartWills Malaysia
SmartWills Malaysia is a digital Will-writing platform that helps individuals prepare their Will in a simple, secure, affordable and accessible way—anytime, anywhere.
Who Are We?
We are a Wealth FinTech company dedicated to meeting today’s demand for financial services that are easy, fast and trusted. SmartWills was created through the combined expertise of financial advisors, financial planners, legal professionals and technology specialists.
SmartWills Berhad is the parent company of SmartWills Malaysia, providing the strategic foundation for the Group’s growth, technology innovation and regional expansion.
SmartWills Malaysia is our digital estate-planning brand, developed to make Will preparation simpler, more affordable and accessible to individuals from different financial backgrounds.
In late 2016, we began developing a user-friendly Will-making platform designed for both web and mobile users. After nearly three years of planning, market research and software development, we launched our online Will-writing service in Malaysia in early 2019.
As our customer base continued to grow, we expanded our regional presence by establishing a branch office in Singapore in mid-2023.
What Guide Us?
Our vision, mission and values shape how we innovate, serve our customers and make Will preparation simpler, more accessible and trusted for individuals and families.
Mission
To make Will preparation simple, fast, affordable and accessible through trusted digital solutions.
Customer-Centric
We place users at the heart of every decision, creating simple and accessible solutions.
Sustainable
We support responsible growth through good governance and long-term value creation.
Shareholder-Focused
We manage resources strategically to drive growth and deliver lasting shareholder value.
Our Platform & Security
Built on Law. Secured by Technology.
Supported by strategic partners and trusted professional organizations.
ISO Certification
Awarded the ISO 9001:2015 QMS Certification for "Provision of Online Will, Trust Consultation, Custody, and Estate Planning" on January 4th, 2022, by the prestigious QEC Certification of the UK.
